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On a mission to build the world's most loved hydration brand, and the next $1B CPG exit. $3M to $4M strategic growth round to accelerate US scale and continued rapid growth in Australia.
Hyro is a daily-ritual hydration platform built for the active adult majority the category forgot. In 27 months we've grown from $7K to a $1.5M+ month, crossed 19,000 active subscriptions and built a modelled 5.4x month-36 GP LTV:CAC engine. This round accelerates US scale, retention engineering and the next daily-routine products.
Single-serve stick packs are the category's fastest-growing format, and 85% of surveyed consumers own and use a reusable bottle. Powder-to-bottle is becoming a daily default, pairing high repeat purchase with attractive margins and portable convenience.
Category size: Grand View Research, Allied Market Research, Statista 2024-2030 ranges, global sports drinks and electrolyte/hydration category. Reusable bottle ownership: consumer survey data, 2024 (~85% own and use a reusable water bottle). Comparable-company references are category timing context, not direct valuation comparables.
80% of the adult population don't drink enough water. The US guideline is 8 cups a day, yet only 1 in 5 adults hit it and nearly half drink fewer than 4. The cost is daily: fatigue, headaches, brain fog and poor focus. Hyro makes proper hydration something people actually want to do, the daily-use brand for the active adult majority.
Train 4-6x a week, didn't want Gatorade.
Dehydrated by kids, coffee, fast days.
Swapping the third coffee for hydration.
Function and taste, no sugar or medical packaging.
Flights, heat, big nights, recovery days.
Hydration shortfall and US intake: CDC water-consumption data (~22% of US adults drink 8+ cups/day, ~44% fewer than 4); 8-cups guideline is the common reference. Dehydration symptoms: peer-reviewed cognitive-performance literature. Use-cases from Hyro customer survey and CX, 2025-2026.
Hydrating Electrolyte Drink Mix made with the electrolytes your body needs for hydration, energy, and recovery. Natural, sugar-free, and genuinely delicious.
Hydration and creatine anchor a growing daily-routine platform.
5 CAL PER STICK · ZERO SUGAR · KETO & VEGAN FRIENDLY · MADE IN AUSTRALIA
Playful performance, not clinical or elite-only. Hyro sits between medical hydration, sports drinks and premium wellness powders, combining meaningful sodium, potassium and magnesium with zero added sugar. It is built for the gym-goer, busy parent and desk-bound professional, not just elite athletes, and priced for daily use.
| Brand | Positioning | Sodium | Potassium | Magnesium | Added sugar |
|---|---|---|---|---|---|
 | Playful performance | 500mg | 250mg | 100mg | 0g |
 | Hangover hydration | 510mg | 370mg | 0mg | 11g |
 | Sick-day rehydration | 210mg | 156mg | 0mg | 2g |
 | Sports performance | 270mg | 75mg | 0mg | 21g |
 | Keto / endurance | 1,000mg | 200mg | 60mg | 0g |
Source: competitor brand nutrition information panels, AU retail and DTC, May 2026. Hydralyte values shown for Electrolyte Powder, 200mL serve. Hyro delivers a daily-use formula no other major brand combines: meaningful sodium, potassium and magnesium, zero added sugar.
Hyro earns wholesale after proving demand direct. National retailers, sports specialists and elite teams now come to us, expanding distribution without a field sales team. Our distributor is 8x ahead of forecast. Zero outbound spend.
Wholesale management data and hyro-wholesale.myshopify.com net sales, ex GST, refreshed July 2026. Lifetime wholesale revenue through July is approximately $467K. Retailer, stockist and team network remains 200+; distributor performance remains 8x ahead of original forecast.
Husband-and-wife founders. Steve scaled Shine to $60M across 7,000 retail stores. Together they built Hyro from the kitchen bench to a $19M current run rate while raising a young family. Steve relocated to California in July 2026 and is leading the US expansion on the ground.
Cap table summary as of May 2026. Round structure detailed on the Round Structure slide.
Equity ambassadors with their own capital in the round. 5.9M+ AU combined reach across wellness, AFL, NRL, Rugby, Olympic sport and food culture, plus incoming US celebrities, creators and athletes.
Follower counts approximate, sourced from public Instagram + YouTube + TikTok profiles. Roster expanding through FY27 across AU and US.
In two short years we've built the brand, the products, the supply chain, the subscriber engine and the AI operating layer, to a $19M+ run rate with approximately $2.2M of outside capital before this round. The core engine is built and ready for scale.
One brand. Four growth levers that build on the same operating stack. The next four slides take each one in turn.
Hyro is a daily-routine platform. Electrolytes proved the engine. Creatine is live in a category growing faster than hydration. Longevity, beauty and selected ready-to-drink formats extend the same daily-routine platform.
Electrolyte powder and creatine market sizes: Grand View Research, 2024-25. Creatine retail growth: SPINS via Nutritional Outlook, March 2026. Women's share of purchases: industry sales data, September 2025. Sports drink market: industry research, 2025. RTD can shown is a concept render, not a finished product.
Three motions feed two compounding loops. Ambassadors light the brand. UGC at scale on TikTok Shop drives discovery. Meta + Amazon close the loop where economics compound.
Channel-mix strategy informed by Bloom Nutrition, AG1, Liquid I.V. and Grüns scale-up playbooks 2020-2026.
This is an execution budget, not a war chest. The majority of the round funds US customer acquisition and inventory, with both the $3M minimum and $4M maximum cases shown below.
Amounts are shown as $3M minimum / $4M maximum. Percentages total 100% in both cases. Allocations remain indicative and may shift with channel performance and working-capital timing.
Strategic acquirers are paying premium multiples for high-repeat consumer-health brands. Hyro enters the round at a material discount to those strategic and growth benchmarks.
Public press releases, S-1 filings, Crunchbase, PitchBook, Reuters, Bloomberg, the Financial Review, the Financial Times and Beverage Daily, 2020-2026. Multiples are approximate, where disclosed or derived from reported revenue and transaction values. References are category timing context, not direct valuation comparables for Hyro.
Three years. Three levers compounding: subscription depth, US scale-up, and an AI-first operating layer.
Base scenario from the refreshed Hyro Growth Raise Model. Figures are net ex GST and align with the forecast slide. Working scenarios, not board-approved forecasts.
An Australian-born hydration brand with the subscription engine, unit economics and operating velocity to compete globally. The right partner helps us compound from 19,000 subscribers to a million.
Financial figures are labelled as gross inc GST or net ex GST on each relevant slide. Forward-looking figures are working scenarios and not board-approved forecasts.